99c
How come it never says a full dollar? I dont think i ever seen some shit say $1.00.
That weird as fuck to me
That weird as fuck to me
99c
865 views · started by Taz ·
It's just understood.
It might also have to do with sales tax depending on where you live.
It might also have to do with sales tax depending on where you live.
I thought this was common knowledge.
When you read $1.99, many people subconscious only read $1. If you read an ad for Some Product(TM) for $2, you would think, "I saw it at OtherStore(TM) for $1, so I'll buy it there," even though it was $1.99.
Time-tested subconscious advertising. They do it because it works. Enough people see it as $X instead of $(X+1) that they see a statistically significant rise in sales as a result.
When you read $1.99, many people subconscious only read $1. If you read an ad for Some Product(TM) for $2, you would think, "I saw it at OtherStore(TM) for $1, so I'll buy it there," even though it was $1.99.
Time-tested subconscious advertising. They do it because it works. Enough people see it as $X instead of $(X+1) that they see a statistically significant rise in sales as a result.
GAMEchief wrote:I thought this was common knowledge.
When you read $1.99, many people subconscious only read $1. If you read an ad for Some Product(TM) for $2, you would think, "I saw it at OtherStore(TM) for $1, so I'll buy it there," even though it was $1.99.
Time-tested subconscious advertising. They do it because it works. Enough people see it as $X instead of $(X+1) that they see a statistically significant rise in sales as a result.
You always say some dumb shit.
Proper terminology is price points and psychological pricing. Wikipedia it. That was one of the first things I was taught in commerce in highschool lol.
to my knowledge, I thought it was something like if its $0.95 it means it's about to go on clearance, $0.97 means they're about to run out of stock, $0.99 means they have a lot in stock or it just went on sale, and $0.98 means they have a lot on the sale floor but none in the warehouse or whatever. It was something like that, I think I read it in an eBook somewhere. Don't take my word on it though, I just remember it was something like that.
It's because our brain can't handle large numbers very well.
Quick, picture 500 mints in a bowl.
Chances are, every person who reads that will think of an amount that is drastically far from 500.
By taking it down to 499, it forces your mind to think "less than 500", meaning you'll imagine a smaller number, making you more likely to buy it.
I watched a documentary on supermarkets once.
Quick, picture 500 mints in a bowl.
Chances are, every person who reads that will think of an amount that is drastically far from 500.
By taking it down to 499, it forces your mind to think "less than 500", meaning you'll imagine a smaller number, making you more likely to buy it.
I watched a documentary on supermarkets once.
Kain wrote:It's because our brain can't handle large numbers very well.
Quick, picture 500 mints in a bowl.
Chances are, every person who reads that will think of an amount that is drastically far from 500.
By taking it down to 499, it forces your mind to think "less than 500", meaning you'll imagine a smaller number, making you more likely to buy it.
I watched a documentary on supermarkets once.
Best reply right here i was kind of thinking the same thing .
Also flareboy thats not true well atleast in my supermarket.
Kain wrote:It's because our brain can't handle large numbers very well.
Quick, picture 500 mints in a bowl.
Chances are, every person who reads that will think of an amount that is drastically far from 500.
By taking it down to 499, it forces your mind to think "less than 500", meaning you'll imagine a smaller number, making you more likely to buy it.
I watched a documentary on supermarkets once.
Ooh, you're right, that's interesting. When you said "Quick, imagine a bowl of 500 mints!" in my mind's eye it had maybe... 50 mints? It was just a tiny little bowl, like maybe one you might put soy sauce in. Maybe three inches in diameter? I just have a tiny little circular bowl of mints like that sitting in my room, so it's the first thing I think of haha.
Taz wrote:Best reply right here i was kind of thinking the same thing .
Also flareboy thats not true well atleast in my supermarket.
Oh okay.
Also, what Gamechief said was right to. Your brain thinks the difference between 1.99 and 3 is closer to 2 than 1, because it only pays attention to the leftmost number.
They published a paper about that semi-recently, I think.
They published a paper about that semi-recently, I think.