Anyone know how to make the effect shown in this video

The effect where the video keeps dropping before the first quad.

nV Sniping BO2 Teamtage 9 by Pride | Powered by @Skullcandy - YouTube

Cant figure out how to do it on my own and I cant figure out what its "called".

If anyone knows, the help would be appreciated.

39 seconds into the vid with the constant roll down of the video frames, while continuously playing?

If so, it looks exactly like a film roll transition to me, and here's a video tutorial someone posted just today!
Yay for good timing~
Film Roll Transition | After Effects Tutorial - YouTube

If not, I don't know and good luck.

Thats exactly what I wanted, thanks!

No probs, have fun with that.