Are Facebook ads outing gay users?

Facebook ads are guessing whether users are gay and targeting a broad range of products to them based on the answer, according to a research study making the rounds on the internet Thursday.http://feeds.feedburner.com/~ff/rss/...?d=yIl2AUoC8zA http://feeds.feedburner.com/~ff/rss/...?d=7Q72WNTAKBA http://feeds.feedburner.com/~ff/rss/...Xg:V_sGLiPBpWU http://feeds.feedburner.com/~ff/rss/...?d=qj6IDK7rITs http://feeds.feedburner.com/~ff/rss/...Xg:gIN9vFwOqvQ
http://feeds.feedburner.com/~r/rss/c...~4/KzOhUG_5D8A

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...and then people wonder why I have a bajillion Firefox addons meant specifically to block ads and tracking cookies. xD

Very messed up, but... I figure the sooner people stop hating homosexuality, the sooner there won't be a need for being in the closet and worrying that targeted ads will expose you.