The vets probably know what it is, so for the benefit of the newbies, I'll add on a mention;

Basically you admit you're a scammer in Towns or the Gaya forums, and entertain other members of the community by being the recipient of a million flames, until you get b&.

I'm in the process of making dummy accounts and laying out a schedule, and when I get free in a few days, I'll bring along notifications.